FitXR

Fit XR required end-to-end creative on their merchandise range, requesting products that players would need while using the fitness app. This included products, packaging, web design, analytics, and photography.

 

Grace led the design team in creating a cohesive product range. She produced the shoot – worked with the studio, make-up artist and stylist, directed the photographer and models, worked with the retouches, and acted as client liaison on all creative elements throughout the project. She also designed the website, alongside the UX designer, and created monthly infographics on web analytics.